FitFlop is a British footwear brand founded in 2007, built around midsoles engineered to cushion and support rather than merely look the part. The range covers sandals, sneakers, flats, clogs, boots and slippers; selected styles carry the American Podiatric Medical Association's Seal of Acceptance, and fit is developed from 3D foot-scanning data. Trustpilot sits at 4.1 out of 5 across roughly 73,000 reviews — comfort most praised, sizing the most common complaint.
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